Helping Austin Companies
& Nonprofits Reach Their Audience
Lauren Halpern works with Austin, Texas-based lifestyle, wellness, healthcare, and mission-driven organizations to earn media in Austin and nationally.
Trusted by Austin businesses, growing brands, and nonprofits
Lauren brings senior-level strategy and hands-on support to organizations doing interesting and meaningful work.
Clients appreciate her positive outlook, work ethic, and personalized service.
She is a skilled communicator and project manager. This has resulted in loads of success for her clients. Read more under “Case Studies.”
Good PR starts with the right story
You do not need publicity for publicity’s sake.
You need the right story, shared with the right audience, at the right time.
Lauren combines 30 years of public relations and marketing experience with the energy, persistence, and personal attention of a boutique consultancy. She learns your business, identifies the stories people will care about, and creates opportunities that support your goals.
Padel39 takes FOX 7 Austin inside its newest club with this 13-minute TV segment. Watch the interviews.
Public relations to support your business goals
We’ll build campaigns to support your business needs. We’ve done it all, from one focused campaign to ongoing media relations support.
A Power for Parkinson’s story reaches People. Read the story.
Media relations and earned coverage
Identify strong stories, develop targeted pitches and connect your experts, products and programs with relevant journalists, producers and podcast hosts.
Messaging and content
Clarify your organization’s unique differences. We’ll then communicate those items to the press. We can also help with brand messaging, website copy, newsletters, thought leadership and other audience-focused content.
Launches, events, and partnerships
We’ll build visibility around your product launch, grand opening and announcements through media outreach, influencer engagement and community relationships.
Visual storytelling
The right visual content is vital. We’ll plan photoshoots, television demonstrations and other visual elements to make your product or service understandable and memorable.
What is Public Relations? How to know if your business needs it:
What is PR? I’m often asked, “What is PR?” and “Do I need PR for my business?”
PR is all about shaping your image and positive reputation through the media. I focus on earned media. This is where we pitch your news to TV stations, influencers, podcasters, Substackers, etc. The outlet reports about it and gives your business its endorsement.