Lauren Halpern helps Austin businesses grow by refining and amplifying the stories of each brand, cultivating aligned media placements, and attracting new audiences and customers.
Lauren has served Austin clients since 2010, after relocating her PR firm from Berkeley, California. Before starting her own business in 2003, Lauren coordinated brand events, PR, and community relations for Macy’s and Bloomingdale’s West Coast divisions. This followed five years of work at the Leo Burnett ad agency in Chicago — Lauren’s first job after graduating from Northwestern University.
Today, Lauren develops tailored PR plans that align with clients’ goals, budgets, and timelines. She works closely with each brand to understand its unique story and identify angles that connect with a range of media outlets. After a decade of public relations work in Austin and beyond, Lauren has gathered a varied network of reporters, editors, TV producers, and freelance writers who welcome her pitches on behalf of clients.
Lauren loves her work because it allows her to connect with innovators and entrepreneurs across a wide range of industries. In her free time, Lauren enjoys hiking the Texas Hill Country with her husband and kids, practicing yoga, baking, traveling, and reading. On college football Saturdays, you'll find her rooting for Michigan (her husband’s alma mater), unless Michigan is playing Northwestern — then all bets are off!