Alta Y. Alexander took 20+ years of corporate marketing and communications skills and pursued her dream job in September 2018: she opened her own high-end womenswear boutique!
Altatudes offers Austin women a unique blend of local and globally-sourced fashion: Austin’s Nina Means, Houston’s Onyii & Co., Spain’s Nita Suri.
Walking into the store is like walking into your dream closet! And it’s been such fun to promote Alta and her wears to local and national press.
Altatudes has been featured in the Austin American-Statesman, the Austin Business Journal, Tribeza, Austin Woman Magazine, KXAN’s “Studio 512,” and more.
10+ earned media hits in 5 months.
www.altatudes.com
When two Austinites were personally affected by Parkinson's Disease, they went to work to do some good.
Dr. Nina Mosier and Susan Stahl, M.Ed. founded Power For Parkinson's in 201. LHPR helped introduce this nonprofit to Austin when the organization only offered a few free classes each week. Over the last few years, Power For Parkinson's has gown by leaps and bounds, offering almost a dozen classes at seven locations! We were happy to be there for Power For Parkinson’s birth and to continue promoting this vital organization as it grows.
Power For Parkinson’s has been featured in the Austin-American Statesman, Community Impact News, on KXAN, KVUE, Time Warner Cable News, KUT, and more.
20+ earned media placements between 2013-present.
https://www.powerforparkinsons.org/
Our skin is the body's largest organ. Austin Dermatologist, Dr. Ted Lain, MD, is focused on skin cancer prevention and keeping the skin safe from the sun.
LHPR partnered with Dr. Lain in 2014 and has continued to promote his business through expansions and partnerships. Dr. Lain’s practices now fall under the umbrella of Sanova Dermatology - a 12 practice multi-state group of Dermatologists.
LHPR’s efforts have landed Dr. Lain coverage in local and national press. We helped get him noticed by Proactiv and Supergoop. Dr. Lain has become a national speaker for brands like Biopelle and Alergan.
Dr. Lain has become a nationally and locally known expert in all things hair, skin and nails. His advice has been featured nationally, online and in publications including Elle.com, Self, Shape, Men's Health, Harper's Bazaar, Seventeen, Refinery29 and more. He is regularly on local news (KVUE) to provide Austinites with tips on seasonal issues.
150+ earned media placements and counting...
http://atxderm.com/dr-ted-lain-featured/
No one likes to talk about lice. It seems icky. Until you learn the true 'facts of lice."
Instead of scratching our heads, we got to work promoting Austin's Fairy LiceMothers and its team of experts. We promoted lice prevention, dispelled lice myths and offered back-to-school tips.
Local owner Stacey Pomerantz was regularly featured on Austin's airwaves: FOX Good Day Austin, KVUE, KXAN and TWC News. She was also tapped for advice by FoxNews.com.
30+ earned press placements over a two year period.
https://www.austinlicetreatment.com/news.html
Lauren Halpern PR began working with Firehouse Animal Health Centers in 2013 to develop a bold communications plan during a phase of growth (from one location to five… and counting!).
Lauren’s plan gave the Firehouse team personable, clear talking points to use with existing and potential clients.
The business is consistently featured in local and national media outlets as an expert in the industry. Lauren secures recurring appearances on local TV news shows and creates educational videos for social media.
Firehouse also applied for (and won!) various business awards in 2018 and 2019, including a spot on the Austin American-Statesman’s Best Places to Work list (2018), top honors in the Statesman’s “Best of the Best” veterinary category (2018), and was named finalist in the Austin Young Chamber’s FAVE Awards for Community Outreach (2018) and the Greater Chamber Awards for Community Relations (2019).
Lauren continues to follow PR trends so Firehouse can grow its communication plan: client emails, location-specific blog posts, influencer campaigns, and social media content are all new ways in which Lauren is helping Firehouse communicate.
Between 2016 and 2019, Lauren’s help in PR/marketing efforts helped Firehouse grow:
- From 2 hospitals to 5
- Client base grew from 5,747 to 11,811 people
- Patient base doubled from 7,717 to 16,089 pets
- Revenue doubled from $3.15M to $6.3M
- Check out these recent PR successes Lauren made possible:
- Recurring segments on KVUE Midday, including:
Dr. Stacy Mozisek teaches about proper dental care for cats and dogs
Dr. Laura Saunders cautions against poisons in the household
Dr. Hunter Bowen talks about anxiety and fear in dogs and cats
Dr. Adriana Mendoza discusses skin cancer in dogs and cats
Dr. Stacy Mozisek educates about heat and water safety
Dr. Laura Saunders speaks about fireworks and thunderstorms
- A business profile in Community Impact
- Expert feature in the national pet magazine, The Bark
- Expert positioning in the Statesman and Good + Well with a piece on why dogs should brush their teeth
- Expert positioning in this KXAN educational piece, later picked up by a dozen TV and print outlets
- Recognition in the Statesman for innovative clinic design that removes barriers between clients and pets during treatment
- Guest expert spot in this KVUE segment about the use of cannabis oil to treat pets
- Educational videos like this one, which reach more pet-lovers and establish
….and more!
Even the cutest puppy needs a little (or a lot of!) training to fit into the family.
Austin-based dog trainer, Steve Haynes, spent the last 17 years traveling the US to help dog owners train their beloved pets. Put simply, he's Austin's own "dog whisperer" who grew up on his grandfather's farm and began building his training skills as a child.
LHPR secured hometown profiles about Steve in Tribeza, Austin Monthly, with recurring tips in the Austin American-Statesman. We secured placements for Steve’s team in The Westlake Picayune, Austin Woman Magazine, and Texas Lifestyle Magazine.
Steve's advice has also been featured in the Wall Street Journal, the Associated Press, and Dog Fancy Magazine.
Most recently, he was featured in a Fox7 "Good Day Austin" segment.
Fidelio is a great example of how a client can work with LHPR on as "as needed" basis as a business grows, hires new employees, etc.
15+ earned press placements over a four year period.
http://fideliodogs.com/press/
The Hill Country Science Mill opened with the clear mission of energizing kids about STEM (science, technology, engineering and math) careers.
LHPR helped promote the grand opening of the Johnson City, TX-based museum in early 2015. It's cool location in a renovated 1880s grist mill was the first thing that caught our attention. Its passionate founders, Dr. Bonnie Baskin and Dr. Bob Elde, as well as its one-of-a-kind exhibits made it easy to promote.
Now, the Science Mill is up and running, helping students of all ages fall in love with the science-based career of their dreams.
Grand Opening: 32 press hits over 6 months, 17.6 million impressions
LHPR returned 6 months later for the opening of a new exhibit, the Silo of McKays, imagined by Wimberley-based artist Otto McKay.
Silo Of McKays Exhibit Opening: 21 press hits over 3 months, 18.5 million impressions
http://www.sciencemill.org/explore/whats-new/news-media
